Region-​wide focus on what makes outreach efforts effective

Daran Rudnick, North Platte, NE
Researcher & Extension specialist

Across the Ogallala aquifer region, OWCAP team members are attending and presenting at each other's Field Days and at other events. This exchange is valuable for identifying what kinds of events and communications draw in producers, policy makers and other stakeholders and are effective at encouraging learning about water use efficient, productive, and profitable cropping and irrigation management practices.

"People in my area can come talk to me anytime, but there's a truth in that "you only know what you've been exposed to." People do really creative work and they are innovative in terms of how they solve or address problems. And it's not too far fetched to think that maybe the challenges people are having now are the ones we'll have in the future. There is a huge direct value in being able to learn from each other and a lot of overlap since we're all using groundwater. ”
- Daran Rudnick